Audi, Merc and BMW Coming For Middle East’s Premier Automotive Event!
The excitement to watch Audi, Merc or BMW is way too high in middle east as compare to European countries, As per general perception in middle east the most of young age boys in between the ages of 18-30 are crazy about these cars. Middle east is become always potential market for these brands. Dubai International Motor Show, is the confirmation that Germany’s top three motor manufacturers – Audi, BMW, and Mercedes-Benz – will showcase some of the most exciting models on four wheels during the 10th anniversary event in December.
The big name brands join a growing list of international exhibitors preparing to unveil their latest models, concept cars and technological innovations during the five day event running from 16 – 20 December 2009 at the Dubai International Convention Centre (DICEC).
“With a number of motor shows either cancelled or substantially scaled down, it is testament to the region’s resilience that the Dubai International Motor Show has maintained its scale and importance as the largest and most prestigious automotive event in the Middle East. We are delighted to have such heavyweights as Audi, BMW and Mercedes-Benz all launching new models during the show,” said James Raffoul, Industry Group Manager, Dubai World Trade Centre.
BMW is scheduled to unveil two of their groundbreaking hybrid vehicles, with the BMW 5 Series Gran Turismo and BMW X1 models joining a line-up of models demonstrating BMW’s industry leadership in technology and luxury performance.
“The Middle East is a key market for BMW Group and its importance is reflected in the scale of our participation at this year’s landmark Dubai International Motor Show,” said Phil Horton, Managing Director of BMW Group Middle East. “We are sure that the latest innovations and models taking centre stage on our stand will create the excitement, passion and joy for which BMW is renowned. In addition, this year MINI turns 50 so we’ll have two limited edition models on display that have been produced to celebrate this landmark birthday.”
Celebrating its centenary this year, Audi promises to make a powerful statement at this year’s Dubai International Motor Show by showcasing several of its latest lighthouse models, including the A5 Sportback, an innovative 5-door Coupé concept, the new A5 Cabriolet and the fantastic Audi R8 V10. Jeff Mannering, Managing Director of Audi Middle East, comments “Amidst the financial crisis Audi has moved from contender to industry example, earning strong profits, increasing market shares and hiring in times when others are firing. With the Middle East being one of our core markets, the participation in the Dubai Motor Show is unquestioned and we will use the opportunity to show the source of our success: simply our cars.” Read More..
14 Responses to “Audi, Merc and BMW Coming For Middle East’s Premier Automotive Event!”
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